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What is Branding? |
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Branding is an organizations voice and presence; it is how a customer will remember a company. Branding is not simply a logo, but the entire message conveyed by a website. Proper branding utilizes consistent colors, text, and grpahics to communicate a consistent voice and message throughtout the site.
Branding is about figuring out the message you want to communicate to your target audience, and how to consistently portray that message.
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Why is Branding Important |
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It is important to convey a consistent, proffesional message to the audience of your site. A viewer will decide what to think about your organization based on the condition and professionalism of your website.
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